A sloppy brief can lead to poor outcomes. Without a clear why, what and how, your team will have difficulty directing the project and will likely make many mistakes along the way.
It is therefore crucial to provide a clear and complete brief for the project to ensure success.
Ben Aston, founder of The Digital Project Manager will provide a mini-course that will teach you everything you need to master project briefing. This includes a template and checklist.
What you’ll learn
How to nail the briefing process
What kind of brief should you use?
How to write great shorts
How to manage briefing curveballs
Resources
Project Brief (.docx).
Creative Brief (.docx).
Craft Brief (.docx).
Action Brief (.docx).
Project Briefing Checklist (.pdf).
Project Briefing Questions (.pdf).
Group Idea Exercises (.pdf).
Host
