The need for exceptional customer service is growing with the increasing competition between businesses in different industries. Customer relationship management (CRM), a software that manages customer relationships, was created and is growing in popularity. Salesforce is one of the most trusted CRMs. It provides on-demand solutions to customer relationship management.
This platform allows you to create custom business applications that meet your specific needs. This is possible because CRM design can be adapted to each business’s needs. This allows for faster searches for leads and automation of internal sales processes. Salesforce also gives users access to information that will help them make better decisions.
According to the Gartner report, Salesforce was also named the leader in sales automation for the 13th consecutive year. It was also named the leader in customer support for the 11th consecutive year. These are all signs that Salesforce is the leader in CRM for marketing, customer service and sales issues.
Salesforce Uses
Many businesses have chosen Salesforce as their CRM solution of choice. Here are some of the many uses Salesforce has for teams.
Integration with social networking platforms. Salesforce recognizes the importance of social media platforms for customer reach. Research shows that social media platforms can increase churn by 15% when businesses fail to respond via social media. These platforms can be integrated into Salesforce to provide customer insights. Software extracts these insights and analyses them to create reports.
Personalization and customer data. Businesses collect a lot of customer data throughout their operations. Salesforce is a great tool to keep these data and use them for future programs. You can personalize emails to make them feel special and meet their needs.
Tracking customer interaction. Tracking customer interaction helps businesses avoid losing customers. This is done by checking the date fields, and sorting customers by last contact date. This can also be automated so that users can be updated either weekly or monthly.
Recognizing and re-engaging inactive customers. MailChimp reports that inactive subscribers are 26% less likely to make a purchase than non-subscribers. Salesforce can be used to re-engage these subscribers. Third-party integrations can be used to enhance the Salesforce Enterprise account’s ability to send 500 mass email at a time.
Salesforce’s Advantages and Cons
Too complicated for small businesses. Salesforce is best suited for large-scale businesses with sales and marketing teams. Smaller businesses may not require such complex software.
Pricey. Small businesses will not find the price attractive. Salesforce’s full version costs $125 per month and includes all the CRM tools small businesses require. Although the software is extremely useful, it doesn’t seem to be affordable for small businesses. This rate is per-user, which means that a team with 4 users would need to pay $500 monthly.
It is not really unlimited. We mentioned previously that Salesforce’s mass email sending limits are 500 emails. The unlimited version is also available, but it’s not unlimited as it limits the number of emails to 1000. This is still a far superior option to the entry-level plan, which limits email sending to 250.
It is not easy to use. Although Salesforce is intuitive, many users report a steep learning curve. Although it doesn’t require installation, it can’t be used immediately. It may be useful to have a Salesforce Aomaster’ in an office.
